5 Ways to Avoid the Harms of Healthwashing

Navigating healthy shopping can be overwhelming without the right guidance, especially in the age of social media, where feeds are flooded with "fix all" products. Healthwashing — when brands are made to seem healthier than they really are — adds to the confusion. The good news? There are plenty of ways to stay savvy and make the best choices for your health. Find our five tips below.

1. Watch For Unrealistic Claims

Be cautious of products that promise quick fixes, like "lose 10 pounds in a week." These claims are usually exaggerated and unsupported by science. When a product or service promises to be the answer for everyone, it’s worth pausing. Are the benefits clearly explained, or does it sound too good to be true?  

2. Beware of Buzzwords

Buzzwords like "natural," “superfood,” or "organic" can be misleading without proper certifications – these terms are often used to create a health halo around products. Be sure to dig deeper and research the scientific backing of buzzwords. Look for credible sources, learn how to read labels, and seek multiple studies to verify claims and benefits. 

3. Seek Out Personalized Solutions

Healthwashing often relies on broad claims that might not reflect what’s right for you. Consider asking yourself – does this product meet your specific health goals? Go a step further by investing in expert-led programs, services, and experiences that help you identify and cater to your unique need.  

4. Consult an Expert

When online information becomes overwhelming, it’s important to consult an experienced, well-trained professional who can help you sort fact from fiction. Whether seeking a nutritionist for personalized dietary guidance or trainer for a fitness plan tailored to your body, the right experts can help you reach your wellness goals.  

5. Monitor Your Social Feed

Social media is full of wellness trends – but that doesn’t mean every trend is worth following. Influencers might be paid to promote products, so it’s important to check their qualifications and whether their recommendations are credible. Don’t let FOMO (fear of missing out) push you into following a trend without doing your own research. Always cross-check claims with reputable sources.  

At Canyon Ranch, we are dedicated to helping you move past any overwhelm and find clarity in your wellness choices. With our personalized approach, empowering programs, and expert support, you’ll have the tools to make decisions that truly serve your well-being. Ready to start the journey? Explore our stay packages today.